Sell by bundle or unit?: Pure bundling versus mixed bundling of information goods
نویسندگان
چکیده
a School of Information Systems, Curtin University, Australia b Graduate School of Business, Seoul National University, 599 Gwanangno, Daehakdong, Gwanakgu, Seoul 151-916, Republic of Korea c The Paul Merage School of Business, University of California, Irvine, United States d Department of Information Systems, Business Statistics, and Operations Management, Hong Kong University of Science and Technology, Clear Water Bay, Hong Kong
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ورودعنوان ژورنال:
- Decision Support Systems
دوره 53 شماره
صفحات -
تاریخ انتشار 2012